Are you tired of scrolling through TikTok and wondering why some videos go viral while yours are left in the dust? Well, get ready to transform from a zero to a hero as we unveil the secrets behind making your TikTok videos go viral!
In this blog post, we’ll share effective techniques that will skyrocket your content’s reach and engagement. Whether you’re an aspiring influencer or seeking those coveted moments of internet fame, buckle up because we’re about to reveal the ultimate guide to conquering TikTok and capturing hearts with every swipe.
What is the power of going viral on TikTok?
Viral content spreads rapidly through social media channels and captures the attention of millions of viewers in a short period. This phenomenon can be incredibly beneficial for content creators as it allows them to gain widespread recognition and reach new audiences.
In the next section, we will discuss how you can harness the power of going viral on TikTok and boost your presence on this platform. We will explore effective strategies to help your videos go from zero views to thousands or even millions within a few hours.
How does the TikTok algorithm work?
One of the key factors behind TikTok’s success is its algorithm. Like other social media platforms such as Instagram and YouTube. TikTok uses an algorithm to determine which videos are shown to users on their For You page. This algorithm is crucial in making your videos go viral and gaining more views.
But how exactly does the TikTok algorithm work? Let’s break it down into four main components:
The first factor influencing what content appears on a user’s For You page is their preferences. When you first sign up for TikTok, you are asked to select categories of content that interest you. Based on this initial selection and your in-app activity, such as likes, comments, and shares. TikTok determines your preferences and shows you content that aligns with them.
The second component of the algorithm is video interactions or engagement metrics. These include likes, comments, shares, saves, and completion rates (how much of the video someone watches). The more people engage with your video by liking or commenting. The higher chances of appearing on others’ For You feed.
TikTok also considers information about the video itself, such as captions, hashtags, and sounds used. If your video contains original, helpful content with trending hashtags and sounds. It may have a better chance of going viral.
TikTok considers the completeness of your video. If a user watches your entire video two times or more without skipping or scrolling past it, it is more engaging and has a higher probability of appearing on others’ FYP.
While these components play a significant role in how the algorithm works, there is no one-size-fits-all approach to going viral on TikTok. According to the app’s algorithm, what works for one video may not necessarily work for another since it constantly evolves and learns from user behavior.
Understanding how TikTok algorithm works can help you increase the visibility of your content. However, consistently creating unique and engaging videos that resonate with your target audience is the most important factor in gaining traction on TikTok.
How to make your TikTok video go viral after posting?
- Identify your niche and target audience
- Create high-quality and visually appealing content
- Stick to trends and challenges
- Engage with the TikTok community
- Use popular hashtags
- Collaborate with other TikTok creators
- Utilize trending songs and sounds
- Post consistently and at peak times
Tip #1: Identify your niche and target audience
When creating viral content on TikTok, one of the most important things you can do is identify your niche and target audience. This first strategy will not only help you create more specific and engaging content. But it will increase your chances of reaching a larger audience and potentially going viral.
Let’s first define what niche means. A niche refers to a specific topic your content revolves around. For example, if you are an avid baker, your niche could be baking tutorials or recipes.
It is important to identify your niche because it allows you to create content that resonates with your audience. If you try to appeal to everyone, you may create generic videos that don’t capture TikTokers attention. However, by targeting a specific group of users with similar interests, you can tailor your content and make it more appealing.
Consider who your target audience is within this niche. Who are the people you want to reach and engage with? What age group, gender, or location are they most likely to be in?
By understanding the demographics and interests of your target audience. You can create content that appeals to their preferences and increase your chances of virality.
Tip #2: Create high-quality and visually appealing content
To make your TikTok videos stand out and catch viewers’ attention, creating high-quality and helpful content is important. Here are some tips on how to achieve this:
Invest in good equipment
While you don’t need the most expensive equipment, having a good camera or a phone with good resolution can improve all your content.
Plan your shots
Before hitting record, take some time to plan out your shots and come up with a storyboard that will help ensure that your video flows well and has a clear message or story to tell.
Use proper lighting
Proper lighting is crucial for creating high-quality videos. Natural light works best, so try filming near a window during the daytime. If you’re shooting indoors at night, invest in affordable lighting options like ring or softbox lights.
Pay attention to audio
Viewers are less likely to engage with videos that have poor audio quality. Ensure there’s no background noise or distractions while filming, and consider investing in an external microphone if needed.
Utilize special effects
TikTok offers plenty of fun filters, stickers, transitions, and other special effects that can add creativity and visual appeal to your videos. However, if you encounter the “effect doesn’t work with this device” issue, there are easy steps available to fix it.
Edit your video
Use a video editing app like InShot or CapCut to trim and add music, text, and other effects to your footage. This option helps make your video unique and engaging.
Tip #3: Stick to trends and challenges
Participating in viral challenges and trends on TikTok can increase your chances of getting noticed. Here are some tips on how to join in:
- Keep an eye out for trending hashtags: TikTok displays popular hashtags on the Search page. However, using tools like Hashtagify or Hootsuite can help you find relevant hashtags for your content.
- Stay updated: Paying attention to current events and pop culture can help you jump on relevant trends and create timely content that resonates with viewers.
- Don’t be afraid to put your spin on things: Putting your own twist on a trend or challenge can make your video stand out from others participating in the same trend.
Tip #4: Engage with the TikTok community
One of the best ways to increase your visibility on TikTok is by actively engaging with the community. This method helps you build relationships with other creators and increases your chances of going viral.
- Like, comment, and share videos: Use the “Discover” page to find videos related to your niche and engage with them. This can increase your visibility and attract new followers.
- Respond to comments: Take some time each day to answer comments left on your videos. This shows that you value your followers’ engagement and can encourage them to continue interacting with your content.
- Participate in challenges and trends: As mentioned earlier, participating in challenges is a great way to get noticed on TikTok and connect with other trending creators in the community.
- Follow other users: Following other TikTok users can help build relationships and expand your network. Follow only creators relevant to your niche or whose content you enjoy.
Tip #5: Use popular hashtags
Before you start using hashtags on your TikTok videos, it’s important to do some research first. Look at what hashtags are currently trending and used by other successful users. Because it will give you an idea of what topics are resonating with the TikTok community.
Once you have done your research, use hashtags relevant to your content. Using random or unrelated hashtags may attract views but will only sometimes lead to engagement or followers.
Tip #6: Collaborate with other TikTok creators
When you collaborate with other TikTok creators on the app, you can reach a wider audience and increase your chances of going viral.
Here are some tips for collaborating with other TikTok creators:
- Find the right partner: Finding the right content creator to collaborate with will make it easier to develop ideas that resonate with your audience. Look for creators who have similar topics and visions to yours.
- Reach out and pitch your idea: Once you’ve identified potential collaborators, reach out to them and pitch your idea. However, it’s important to be specific about what you want to create together and how it will benefit both parties. Be sure to highlight why you think their followers would enjoy the collaboration.
- Plan together: Before filming any content, it’s important to plan together with your collaborator(s). This includes deciding on the video’s theme, concept, and format. It would help if you also discussed each other’s strengths and how you can play off each other’s styles to create the best possible content.
- Promote each other: When promoting your collaboration on TikTok, tag each other in the video description or give shoutouts in captions. This helps cross-promote each other’s accounts and shows that you’re working together as a team.
This is how I plan to collaborate with other creators and make even more content in 2023. #socialmediatips #contentcreator #contentstrategy #collaboration #photographer #filmmaker #phototips #growthtips #brandcoach
Tip #7: Utilize trending songs and sounds
One of the most effective ways to make your TikTok videos go viral is by utilizing trending songs and sounds. With so many users creating content on the platform. It can be challenging to stand out and catch people’s attention. However, using original songs and sounds in your content can increase your chances of reaching a wider audience.
Stay updated with the latest trends
The first step in using trending songs on TikTok is knowing what’s currently popular. Keep an eye on the “For You” page, where you can find top trending music. You can also follow other creators who consistently use trendy music in their videos to get inspiration.
Use music that fits your video theme
When choosing a song or sound for your video, make sure it fits the theme or concept you are trying to convey. For instance, choose an upbeat and motivational song to complement your movements if you are making a workout video.
Incorporate popular dance challenges
Dancing is a massive part of TikTok culture, and many users create videos following viral dance challenges. Participating in these challenges and incorporating trending songs can increase your chances of getting noticed and going viral.
Tip #8: Post consistently and at peak times
Consistency is key when it comes to building a strong presence on TikTok. Post content regularly and at the right times to maximize your reach and engagement. In the next section, we will discuss why consistency is important and how you can determine the best times to post on TikTok.
Why does consistency matter?
Posting consistently shows dedication and commitment to your audience. It also helps you stay at the top of their minds, making them more likely to engage with your content. When you establish a posting schedule, your followers will know when to expect new content from you, making them more likely to return for more.
In addition, consistency also plays a role in TikTok’s algorithm. The platform favors accounts that post frequently over those who only post sporadically. By being consistent with your posts, you are signaling to TikTok that you are an active user and serious about creating quality content.
How often should you post?
It’s ultimately depends on your niche and audience. Some creators like McKinzie Valdez may succeed by posting multiple times daily, while others may have better results with two or three weekly posts.
The key here is finding what works for you and sticking to it. It’s important not to overwhelm yourself by constantly churning out new content if it isn’t sustainable for you in the long run.
When should you post?
Timing is crucial when it comes to posting or scheduling on TikTok. It’s best to post when your audience is active on the app to maximize your reach and engagement. The most suitable times to post will vary depending on your follower’s location. But here are some general guidelines:
- Weekdays: Between 6 am-10 am and 7 pm-11 pm.
- Weekends: Between 9 am-11 am and 6 pm-11 pm.
TikTok users tend to be more active in the evenings and late at night. To determine the best times for your specific audience, you can use TikTok’s “Analytics”. This feature will show you when your followers are most active on the app and give you insights into which days and times are optimal for posting.
As we come to the end of our discussion, it’s clear that creating viral TikTok videos requires a combination of creativity, consistency, and understanding of your audience. By using these 8 effective techniques, you can increase your chances of making your content go viral and becoming a Hero on TikTok.